Proof, not promises. Dubai eCommerce & SaaS Studio.

The Receipts: Last 5 Years

• AED 120M+ tracked client sales
• 6.4× average blended ROAS
• 38 stores & products shipped
• 5 years of audited performance

Annual tracked client sales grew from AED 6M (2021) to AED 42M (2025) — 7× in 5 years, compounding through two market corrections. 62% repeat revenue in beauty and personal care. 41% average COD-to-prepaid shift after our GCC checkout rebuilds.

Services

• eCommerce Development

  Shopify Plus builds, replatforms, CRO and subscription engines, engineered for AOV, not applause.

• SaaS Development

  Product design and full-stack builds for founders who need software that ships, from MVP to scale.

• Performance Marketing

  Meta, Google, TikTok, bought on ROAS targets we sign our name to, reported weekly.

• AI Content Development

  Product imagery, UGC-style video and copy at catalogue scale. Brand-trained, human-edited.

Built For

• GCC D2C Brands

  Scaling regionally means COD logic, Arabic-first UX, and ad accounts tuned to Gulf CPMs. We've done it for five years, not adapted a Western playbook.

• Beauty & Personal Care

  Routine-driven categories live on repeat purchase. We build subscription flows, bundle logic and content engines that turn first orders into LTV.

• eCommerce Startups

  Zero to first million: store, creative, and paid media under one roof, so nothing gets lost between three different vendors.

How We Work

• Audit the funnel before touching pixels.
• Ship in weeks, not quarters.
• Report revenue, not impressions.
• Scale what the numbers prove.

Talk to Us

Based in Dubai, UAE. Serving GCC and global clients.

Email: info@soholab.ae